CoreGrow client wins Ajujaht business plan competition!

Jiffi, a CoreGrow client, has been chosen as the winner in the finals of the Ajujaht 2015 competition! Ajujaht (Brainstorm) has been the biggest business plan competition in Estonia for five years. More than 300 business ideas were submitted this year in the hope of winning the grand prize.

Jiffi has developed an automatic hands-free mobile ticket system, freeing passengers from the need to purchase and validate tickets when boarding public transport. At the same time, Jiffi provides transport operators with valuable information on passenger routes, an important input for the optimisation of route planning and upgrades to services. Thanks to the Bluetooth Low Energy (BLE) sensors installed in public transport vehicles, the Jiffi app recognises when passengers enter and exit the vehicles. Passengers do not even need to take their mobile phone out from the pocket, since validation takes place automatically.

CoreGrow helped the Jiffi team to create the innovative business idea, work out a business strategy and model, as well as networking and establishing contacts with potential clients in Finland, Sweden and elsewhere.Congratulations to the Jiffi team for such a remarkable acknowledgement! We hope to continue our successful partnership with you.

Picture by Ajujaht

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